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Bachelor’s degree · Taught in English

Communication BA

Reichman UniversityHerzliya

Sammy Ofer School of Communication

The short answer

A 3-year, English-taught BA from Reichman’s Sammy Ofer School of Communication, covering media, marketing, product and user experience. After year one you choose a specialization (Human-Computer Interaction, Marketing Communication or Content for Impact) and can add a business administration cluster. The 2027–28 brochure lists tuition at $20,900 a year plus a $300 materials fee. Olim under 27 who start within 3 years of aliyah can apply for Student Authority aid.

✓ Olim: Student Authority aidTaught in EnglishMasa: possible, first year
Checked against Reichman’s official pages, September 2026Independent listing
✓Olim benefit Likely, with conditionsStudent Authority aid for olim under 27 who start within 3 years of aliyah.
~Government funding PartialUp to the standard state tuition, through the Student Authority. Reichman costs more, so budget for the difference.
~Masa grant Possible, first yearReichman lists Masa grants for international students aged 18–35, depending on country, age and program.
Overview

What is the Communication BA?

The degree connects information, people and technology, and prepares graduates for work in marketing, product management, UX design, investigative journalism and social media. Students use TV and radio studios, a newsroom and post-production suites, and can broadcast on the school’s radio station, 106.2 FM. Internships are available from the second year.

✓A good fit if you…

  • Want a hands-on media degree with studio, production and campaign work
  • Are drawn to product and UX roles in tech (the HCI specialization)
  • Want to add business courses through the business cluster
  • Are an oleh or olah under 27 who can start within 3 years of aliyah

!Think twice if you…

  • Want a pure business or marketing degree. See the BA in Business Administration.
  • Prefer a purely theoretical media studies program. This one is workshop-heavy.
  • Need the lowest possible tuition. Reichman is a private university.
Curriculum

What you’ll study.

A shared first year, then a specialization from year two.

Year 1

Theory and production basics

TheoryCommunication Theories & Models, Communications, Culture & Society, History of Communications, Political Communication, Social Psychology, Research Methods, Statistics
PracticeDigital Storytelling, Cross-Platform TV Production, Introduction to Radio Broadcasting, From the Tweet to the Broadcast Story, Academic Writing
Year 2

Choose your specialization

CoreSocial Network Analysis, Media Ethics, Qualitative Research Methods, Introduction to HCI, AI: Promises & Challenges
WorkshopsInteractive Product Design, Social Media Campaign Management, Digital Advertising, Strategic Communication, Advanced Video Production

Take a focused track in one specialization, or combine a main specialization with courses from others:

Human-Computer Interaction (HCI)Marketing CommunicationContent for ImpactBusiness Administration cluster
Year 3

Seminars and year-long projects

CoursesConsumer Behavior, Brand Management & Customer Experience, Power & Influence in the Algorithmic Age, The War over Narratives
Year-long projectsCross-Platform Investigative Journalism, VR & User Research, Content Creation: Research, Produce & Measure
Radio 106.2 FMStudents from every school broadcast in Hebrew and English.
Studios and labsTV and radio studios, a newsroom, post-production, the XR lab and the Media Innovation Lab.
Honors ProgramFor second-year students with a first-year GPA of at least 90.
InternshipsA range of internships from the second year.
Olim funding

Can olim get funding for this degree?

Often, yes. The Student Authority of the Ministry of Aliyah and Integration supports olim studying for a bachelor’s who are under 27 and start within 3 years of aliyah. Check your situation below.

I am…
21
10
✓

Likely eligible for Student Authority aid

You’re under 27 with 26 months left to start. The grant covers up to the standard state tuition, so expect to pay the rest of Reichman’s fee.

Email me my eligibility breakdown →
10 NovemberFirst Student Authority application, online
1 OctoberRenewal each following year
Under 27BA age limit, starting within 3 years of aliyah

A guide, not a ruling. The program must be recognized by the Student Authority. The 3-year window doesn’t count regular army service, national service or Masa programs. If you get any grant, tell Reichman’s tuition office so it can revise your payment plan.

i

Not an oleh? Look at Masa. Reichman lists Masa grants for international students aged 18–35. They depend on your country, age and program and cover the first year only. You apply after you’re accepted, do 30 hours of volunteering, can’t hold a work visa while funded, and the grant stops if you make aliyah and start receiving government aid.

Costs

What it costs in 2027–28.

Reichman’s published figures for its English-taught undergraduate programs. All sums are subject to change.

Annual tuition2027–28, from Reichman’s undergraduate brochure. Subject to change.$20,900
Materials feeCharged a year to students in the Schools of Communication, Computer Science, Entrepreneurship and Psychology.$300
Down payment to reserve your placeCounts toward tuition. Refunded in full if you withdraw in writing by 15 July 2027.$1,050
Application feePaid when you apply.$100
Health insuranceOptional, per academic year.₪4,970
Reichman dormsOptional, per month, depending on the room.$1,100–1,300
Living costsReichman’s estimate of other monthly expenses.$700–900
For reference: first-year tuition, 2025–26Reichman’s last per-program fee sheet.$17,200
!

Olim, read this before budgeting. The Student Authority pays up to the standard state tuition, which Nefesh B’Nefesh currently lists as ₪12,017 a year for a bachelor’s. At universities it reimburses you after you submit proof of payment. Reichman’s fee is well above that, so plan for the difference and get figures in writing before you pay the deposit.

Admissions

How to get in.

✓
English proficiencyIf your high school didn’t teach in English, you’ll need an English proficiency exam. Depending on your score, you may take English courses in year one.
✓
DocumentsHigh-school transcripts, a 250–500 word essay on why Reichman and this program, a CV in English, two letters of recommendation and a $100 application fee.
✓
Standardized testsReichman was test-optional in 2026–27 for US and Israeli high-school graduates. If you test, the SAT code is 4267 and the ACT code is 5385.
✓
DeadlineSubmit everything by 15 July. Admissions are rolling, with a decision usually within two weeks of a complete application.
  1. Check your fitGet the guide and your olim eligibility from Studyil.
  2. Apply to ReichmanThrough the international school’s online form, by 15 July.
  3. File with the Student AuthorityOlim: online by 10 November of your first year.
  4. Reserve your placePay the $1,050 down payment from your acceptance letter.
FAQ

Questions about this program.

How long is the Communication BA at Reichman?

It takes 3 years (exchange in semester 7).

Is it taught in English?

Yes. It’s one of the programs of Reichman’s Raphael Recanati International School, which teaches in English.

How much does it cost?

Reichman’s 2027–28 undergraduate brochure lists tuition at $20,900 a year plus a $300 materials fee, with a $1,050 down payment that counts toward it. Health insurance (₪4,970 a year) and dorms are optional.

Can new olim get Student Authority aid for this bachelor’s?

Olim under 27 who start a bachelor’s within 3 years of aliyah can apply. The first application is due online by 10 November and renewals by 1 October each year. The grant covers up to the standard state tuition, so at Reichman you’ll pay the difference.

Can international students get a Masa grant?

Reichman lists Masa grants for international students aged 18–35. The amount depends on your country, age and program, it covers the first year only, and you can apply only after you’re accepted.

What do I need to apply?

Transcripts, a 250–500 word essay, a CV, two recommendation letters, an English test if your school didn’t teach in English, and a $100 fee, all by 15 July. Reichman was test-optional for 2026–27.

What specializations are there?

Human-Computer Interaction (HCI), Marketing Communication and Content for Impact, chosen at the end of year one. You can also add a business administration cluster. The specialization isn’t shown on the diploma.

Not sure it’s the right program?

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